SEO | Search Engine Optimization
Let's be honest: SEO can be a dirty business. There are literally thousands of companies and consultants out there trying to game business owners into search engine optimization every single day. You actually need to have a pretty strong understanding of SEO just to find and hire a reputable company! At Delve, we understand that search engine optimization truly is an investment every on-line company should be making. Yet we also recognize that it is incredibly difficult to invest in something you don't understand, in a landscape checkered with scams and horror stories. For that reason alone, we work with each of our clients to first develop a free comprehensive outline to SEO success, and a detailed explanation behind our approach and services. Not only do we assess your web site in terms of SEO, we grade your web site's ability to convert visitors into revenue. Please read more about our approach to keyword selection and website optimization. Then request our FREE web site analysis report today.
What are "Ethical SEO Services"?
As a sign of the times, the term "ethical" SEO is gaining traction in the search industry. Often the term is interchangeable with "white hat" search engine optimization, which more and more companies claim to offer. So what is truly ethical SEO? In short, ethical search engine optimization is developing your web site structure, code and content in a manner that makes it clear to the search engines what your web page is about. Ideally, your web site would be constantly growing, adding information and cementing itself as the resource for whatever goods or services you offer. Then you just wait...
If that sounds unrealistic, that's because it is. Very few web sites owners are willing to sit idly by, trust their competitors not to cheat, and WAIT for top rankings.
The truth of the matter is that "ethical SEO" is oxymoronic. Nearly every service offered by SEO companies, including social media, press releases, article syndication and blogging, is intended to skew the perception of the search engines into ranking one site higher than another. Technically, most off-site SEO tactics fall into a new category: gray hat. In short, "gray hat" is search engine optimization you can get away with because it doesn't actually happen on your web site. We don't consider that "ethical." But then again, we aren't trying to trick clients into thinking that all SEO is completely "ethical."
SEO Services & Pricing
SEO occurs in two arenas: on-page and off. Generally, on-page search engine optimization is the only truly ethical approach, and it happens to be one of our strong suits. Off-page SEO includes numerous services that range from "ethical-ish" to "you'll probably never get caught." Rather than game our clients or hide the services they're paying for, Delve Search Marketing takes a straight on approach. Below are some of the services we offer, including details regarding the service's effectiveness and true ethicality.
On-page SEO: An optimized web site is an absolute MUST in today's search marketing landscape. Delve Search Marketing will optimize your site's meta data, content, sitemap and structure. Pricing starts at $199. Read more...
Directory submissions: Creating links to your web site from internet directories is one of the first steps in building a successful linking campaign. Pricing starts at $99. Read more...
Press releases: Sharing news and trends within your business or industry via press releases is an effective way to build authoritative inbound links to your web site. Pricing starts at $99/month. Read more...
Article syndication: Original articles written about your industry, products or business are syndicated across the internet to develop an optimal one-way linking structure and keyword rankings. Pricing starts at $199/month. Read more...
Blog posts: A series of highly-relevant original articles are written and posted directly to an exclusive network of high-pagerank, aged, authority blogs with targeted text links. Pricing starts at $199/month. Read more...
Link building: Our SEO experts develop a complete link-building campaign with paid and free links, including many of the aforementioned services. Pricing starts at $299/month. Read more...
Why Trust Delve to Optimize Your Site?
Given the industry, you should always be leery about fully trusting any traditional SEO company, especially if the company can "guarantee" results. At Delve, we don't consider ourselves a "traditional SEO company" and we don't just ask for your trust. Instead we work continuously to earn it by making our process as transparent as possible.
At the beginning of every relationship, we report the critical elements of your web site's search optimization shortcomings. Our consultants will detail structural and content-related issues with your site, and the off-page factors that are leading to your current organic rankings. Then we provide you a detailed plan of attack to improve your web site's visibility with the major search engines. All of our services include a full range of reporting, not only pertaining to your keyword rankings but what we did to get you there. In short, our client's enjoy the benefits of clear expectations, independently verifiable results and the freedom to cancel their service at any time.
